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Study: Bettors trending toward regulated sportsbooks

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Sports gamblers are increasingly turning to legal online bookmakers instead of illegal operations, according to study released Tuesday by the American Gaming Association.

An online poll of 3,451 U.S.

adults conducted in December and January found that the amounts spent with legal online and mobile betting operators went up 12 percent in 2019 in states where such wagering is legal. In those states, the amount spent with illegal bookies last year dropped 25 percent, per the survey.

Illegal offshore online sportsbooks also saw a 3 percent increase in handle last year among residents of states with legal sports gambling.

Legal physical casino sportsbooks saw the amount of their wagers drop 10 percent.

Among bettors from states where sports gambling is illegal, offshore online sportsbooks had a big jump last year — 24 percent. Those same gamblers produced increases of 12 percent at physical casino sportsbooks and 8 percent at U.S.

online sportsbooks. They had a 3 percent drop in bets with illegal bookies.

The AGA, which backed the study, is an industry association representing casino operators, suppliers of gambling products and state and regional gaming associations, among others.

AGA president and CEO Bill Miller said in a statement, “We’ve known for a long time that Americans like to bet on sports. This research affirms their interest in moving toward the protections of the legal market. Giving consumers convenient alternatives to the illegal market, like regulated mobile offerings and competitive odds, is key for getting bettors to switch to legal channels.”

Among gamblers who shifted from illegal operators to legal operators, 25 percent cited confidence that their bets would be paid out as a reason.

According to the poll, 84 percent of those betting on illegal websites were surprised to learn that their choose of bookmaker wasn’t legal.

The survey found that 48 percent of gamblers using illegal operators would change their behavior after finding out they were breaking the law.

“Illegal, offshore operators continue to take advantage of unknowing consumers,” Miller said. “This only worsened during the sports shutdown, with unregulated bookmakers offering odds on everything from the weather and shark migration patterns to whether your friends’ marriage will survive the pandemic. The AGA is focused on educating customers on how to wager legally and the dangers of the illegal market, especially with the return of the MLB and NBA this month.”

–Field Level Media

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Gambling companies should be forced to have UK bases, report says 

Offshore gambling companies should be required to have a base in Britain to stop the Treasury losing hundreds of millions of pounds in tax, a report says today.

It found that more than half of the remote gambling services used by UK-based customers are provided by firms based in Gibraltar, a tax haven.

The Social Market Foundation think-tank called for all gambling firms to be forced to provide jobs in the UK or have a legal ‘footprint’ here to make them easier to police.

Several well-known bookmakers, many of whom sponsor Premier League football clubs, have little or no base in the UK, it said.

One example is LeoVegas, which has staff in Malta and Sweden, according to the report, and MoPlay, which was based in Gibraltar before it went bust earlier this year.

More than half of the remote gambling services used by UK-based customers are provided by firms based in Gibraltar, a tax haven. Pictured, a William Hill US sports book betting kiosk (file image)

There is also a quirk in UK industry rules allowing brands to advertise in Britain without a licence of their own, which gives firms the chance to operate ‘at the fringes’ of regulation, the report said.

They include SportPesa, which sponsors Everton Football Club, Fun88, which sponsors Newcastle United, and KB88, which sponsors Wigan Athletic. 

Under the think-tank’s proposals, which were submitted to the Government this week, firms that can show they have a sufficient threshold of activities in the UK would be given tax breaks.

It is argued that by having staffed offices in Britain and a UK-incorporated entity, companies will be easier to regulate.

British citizens and the Treasury will also benefit as more jobs will be created here.

The report authors said: ‘Our report says that gambling companies must have a physical presence in the UK if they want to operate here.’

To counter the bookmakers’ tactics, the Government brought in remote gaming duty in 2014 – now levied at 21 per cent on revenues – but the taxman is still losing out.

Several well-known bookmakers, many of whom sponsor Premier League football clubs, have little or no base in the UK, it said. Pictured, Sky Bet Championship Play-off Final on August 4

Several well-known bookmakers, many of whom sponsor Premier League football clubs, have little or no base in the UK, it said.

Pictured, Sky Bet Championship Play-off Final on August 4

Matt Zarb-Cousin, director of Clean Up Gambling, said: ‘We believe gambling firms relocating offshore has resulted in hundreds of millions in tax being avoided, while the country is left to pick up the tab for all the harm online gambling is causing to society.’

The SMF report also calls for the Government to implement a £100-per-month limit on online slot game losses to protect poorer families from falling into debt. 

But the Betting and Gaming Council said: ‘We disagree with the suggestion of an arbitrary and random low cap on spending…’

The Daily Mail has long called for tighter gambling regulations. 

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